Google tests new opt-out controls for Search and Display networks in Performance Max campaigns
Google is testing a new Alpha setting that allows advertisers to opt out of Search Partners and Display Network placements within Performance Max campaigns.
1. New Performance Max Controls
Google is currently testing a new feature for Performance Max campaigns called the Partners (Alpha) setting. This update provides advertisers with the ability to opt in or out of having their ads displayed on Search Partners and the Google Display Network. Previously, these networks were automatically included in all Performance Max campaigns without any option for exclusion.
2. Impact for Advertisers
The introduction of this setting offers advertisers greater control over their campaign inventory, allowing them to better align ad placements with specific campaign objectives. This is particularly relevant for advertisers focused on efficiency metrics, such as Return on Ad Spend (ROAS) or Cost Per Action (CPA), as it enables them to test whether excluding these networks improves overall performance. The feature was identified by PPC Growth Strategist Saquib Syed.
3. Availability and Status
The setting is currently labeled as an Alpha, meaning it is available only to a limited number of advertisers. Google has not yet provided information regarding a broader rollout or a definitive timeline for when this feature might become generally available to all users.